Obnoxious Ad Placement Makes You REALIZE Something
Friday, July 3, 2009 at 10:44PM I clicked over to Medical News Today to read what turned out to be a fairly uninteresting article about weight gain and how to terrify pregnant women about eating something besides a six ounce cup of yogurt as a sweet treat when I REALIZED there was some not-so-surreptitious ad placement going on.

Just in case readers didn’t REALIZE that weight gain is scary and dangerous and terrifying to many generations of women, there is yet another ad at the bottom of the page. It’s deliberate. An article on celiac disease featured a large ad for magical Japanese gluten-free noodles.
The study involved retrospective self-reporting of weight gain and other personal stats. The article involved some unusual subject-verb disagreement:
In 2001, each mothers was asked to recall her pre-pregnancy height and weight, her weight gain while she were pregnant with her daughter, and her daughters’ weight at birth.
Daughters whose mothers gained 15 to 19 pounds during pregnancy had the lowest risk of obesity.
Compared to this group, daughters whose mothers gained more than 40 pounds while pregnant were almost twice as likely to be obese at age 18 and later in life.
Too little weight gain was also linked with a daughter’s obesity risk. Pregnancy weight gain of less than 10 pounds was associated with a 1.5-fold increase in the odds of being obese at 18 and a 1.3-fold increase in odds of being obese in later life.
The Shape of a Mother has a lovely featured photo today. Here’s a preview:



















